The area's tourism industry underwent rapid growth during the 1980s, made possible by enthusiastic foreign investment. Large hotels began to flourish offering complete services and amenities, abounding in luxury and exclusivity. This also applied to shopping centers, which started incorporating some of the finest boutiques, jewelers and restaurants. These factors boosted the area's status. Already considered a paradise of sun and sea for the color of its waters, the delicate beauty of its powdered sand beaches and the exuberant