UBUD is Bali's cultural hub, a seductive town set amid terraced rice paddies and known for its talented classical dancers and musicians and for its prolific painters and craftspeople. Tradition is particularly important here and temple festivals happen almost daily. However, although it's fashionable to characterize Ubud as the real Bali, especially in contrast with Kuta, it's a major tourist destination and bears little resemblance to a typical Balinese town.